360° Business Consulting
Physical Product Development
01
Business Plan
A business plan is a detailed work plan for the proper and efficient planning of a venture or business. Private investors and venture capital funds examine business plans in order to decide whether to invest in the venture or business.
Launching a new venture or improving an existing business requires prior planning, which must include the most important business aspects, such as: how much funding is needed, at what price to sell the product or service, who is the management team, how to acquire new customers, how to penetrate the market, key milestones for each stage of the investment, and more.
- Market Research Market research is the process of gathering information about various markets, with the aim of expanding understanding of the business, marketing, and competitive environment. Market research is a critical and initial milestone for a startup or venture, containing essential and significant information for investors whom the entrepreneurs will meet in the future to raise funds. The data collected during the research presents real-world business facts and helps derive insights and make strategic decisions. Market research is a fundamental component of a company’s marketing and differentiation ability, and based on the findings, the marketing plan can be established.
- Marketing Plan A marketing plan is essential for any venture or business because it defines the various points of interaction with the audience and competitors. A marketing plan serves as a roadmap to achieve specific marketing goals within a defined timeframe. The plan outlines the marketing actions and strategies the venture or business needs to implement in order to meet those objectives.
- Financial Plan A financial plan allows forecasting the financial future of the venture or business. It examines the required investments related to research and development, marketing and sales, management, general expenses, etc.—all to get a clearer picture of the total investment needed from the entrepreneur or the future investor. The financial plan includes the break-even point and return on investment according to the overall business plan.
- Executive Summary The executive summary is a concise document covering all the important aspects of a venture or business, starting from the problem it aims to solve, the proposed solution, market size and potential, competitive advantages, and more. All the information is presented in a clear and easily readable format, intended to attract the interest of investors, funds, organizations, etc. Once the investor has reviewed the executive summary and shown interest, a meeting is arranged for the investor presentation. An investor pitch based on a solid business plan can differentiate a venture or business from others competing for the investor’s capital. This serves as the first impression upon which the decision to continue the investment evaluation process will be made.
02
Preparation to Meet Investors
An investor meeting is one of the most significant and complex stages in raising capital to advance the next milestones of a venture or business. We conduct simulation sessions together with the entrepreneurs in order to improve the chances of successful fundraising. The process requires learning about the investor, preparing a list of questions, and formulating appropriate responses. It is essential to use the allotted time with the investor wisely and manage it effectively.
Investors want to understand your venture or business and the risks involved. Be honest about your expectations and needs—investors are looking for realistic and practical plans. The more focused and professional your preparation, the closer you will be to securing funding and moving forward toward your next milestones.
- Reading and understanding the following materials A glossary of entrepreneurship terms by category. If relevant – the app development process, patent writing procedure, etc.
- Writing an elevator pitch Time with investors is extremely valuable and must be maximized. You can use reference materials developed by Wiselight, such as "How to Create an Elevator Pitch That Will Surprise Any Investor," to do this in the best possible way.
- “100 Questions” Reading, reviewing, and answering questions from the “100 Questions” database These are investor questions categorized by topic that are expected to arise during the fundraising process. Thorough preparation is required to anticipate challenges investors may raise in the meeting.
- Investor pitch Independent simulations Independent simulations of the investor presentation According to a 15-minute presentation format. Deep reading and understanding of the full business plan, financial plan, and valuation.
03
Meetings with Investors
The best way to raise funds is through personal connections. WeCcelerate has numerous personal relationships in the business world with investors – from angel investors to the largest venture capital funds in the high-tech industry in Israel and around the world.
- Step 1 Review of investment agreement, including sending a sample investment agreement. At the actual investment stage, we will need to involve lawyers in the deal. Finder Fee – Review of the brokerage fee agreement for investment deals, including sending an agreement for actual signature by business contacts. VC – Guidance on the world of venture capital funds and how to raise capital from them. NDA – Review of a non-disclosure agreement, including sending an agreement for actual signature by partners/potential investors. Drafting an email to relevant investors, based on WeCcelerate's experience.
- Step 2 Mapping investment circles. Focusing on relevant circles.
- Step 3 Follow-up and execution with investors/potential partners from all circles. The company will accompany the entrepreneur in front of investors arising from the process, in commercial aspects and physical meetings, if held at the offices of Wiselight. Investor meetings can be held at Wiselight's offices. The company will do its utmost during the investment process to ensure successful fundraising, however it does not guarantee actual investment.
Contact us
Let's take off!
Electra City Tower, HaRakevet 58. TLV
For Startups: startup@weccelerate-lang.ussl.info For Investors: investors@weccelerate-lang.ussl.info